Planet A

Campaigning is really hard work. I honestly think it’d be easier working in an investment bank.


But without campaigners and changemakers, we’d still be subjugated by a wealthy elite comprised of an absurdly narrow group of mostly male men, seemingly incapable of making sufficiently rapid progress to avert biodiversity collapse and climate collapse...


…so every now and then, I throw myself into a campaign in an attempt to change something for the better.


Since these things take so much emotional energy and time, I co-founded a collective called Planet A, to work together on making these things happen.


Two campaigns

So far, we've thrown ourselves into two campaigns...



This is a campaign to reduce the consumption of beef and lamb in schools and universities.


The campaign is supported by catering departments at the University of Cambridge, Goldsmiths University and Coimbra University, as well as many schools.


It is backed by academics around the world, was covered by The Times, and has been endorsed by Peter Gabriel and Paul McCartney.




In October 2019, we put 1000 sapling trees outside the UK parliament, with 650 labelled with the names of each UK members of parliament (MPs).


Over 400 MPs collected trees, and engaged with us in conversations about the need for urgent reforesting and re-wilding. Numerous MPs pledged on camera to accelerate British reforestation.


Two months later, the British government increased UK tree-planting plans from 11 million to a billion.


In the words of Ed Miliband, former leader of the Labour Party, “I think you’ve changed the conversation, and forced politics to sit up and take notice.”

This story was covered by Reuters, EuroNews, Evening Standard and Metro.